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P&G x The Phluid Project

All eyes were on them this summer, but it’s what these athletes do when no one is looking that matters most; they inspire global communities who dream big and create mutual understanding with a spirit of friendship and solidarity. 


P&G salutes LGBTQ+ athletes who show the world what it means to live authentically. By using their voices and their platforms to make a difference, they’re helping build a world where equality and inclusion is achievable for all. After all, it’s the things you do, not for yourself, but for others, that truly matter.


Join us in helping every LGBTQ+ athlete feel welcome, valued and respected! P&G will donate all proceeds to Athlete Ally, a nonprofit and one of the only LGBTQ+ sport social justice organizations in the U.S. whose mission is to end the structural and systemic oppression that isolates, excludes and endangers LGBTQ+ people in sport.

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