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Based in Brooklyn, We Are Fluide is a mission-driven brand that creates highly pigmented beauty products designed for all skin shades and gender expressions. Through showcasing and celebrating people of all gender identities, we promote broad definitions of beauty and inspire others to create their identities on their own terms. We believe that makeup is a tool of transformation and a powerful means of self-actualization. By naming lip and nail shades after queer spaces around the globe, Fluide seeks to pay tribute to the importance of safe spaces for the LGBTQ community.