Invest in Inclusion 

Sexual orientation and gender identity and expression (SOGIE) inclusion policies increase LGBTQIA employees job satisfaction, commitment to their employer and health outcomes. Companies with a long term commitment to LGBTQIA inclusiveness outperform others in their sector. Seventy-seven percent of Generation Z (born starting in 1996) claim that a company’s diversity and inclusion policies are a determining factor for their choice of employer. The Phluid Certification process helps you implement inclusive and business wise policies to help your company go beyond waving the rainbow flag during Pride Month to being a company who publicly and proudly supports its gay, transgender, gender nonconforming and non-binary employees. This evolution of culture will create a positive impact for all gender identities in your employee and customer bases and will be a financial investment in your company’s future. 

Overview

The Phluid Project Certification will provide your company with an inspiring education and a set of tools to embrace true affirmation of all individuals’ gender identity and gender expressions.

Goals

1. To ensure  your company is upholding legal expectations of SOGIE nondiscrimination.
2. To ensure your company is recruiting and retaining the most diverse talent who will feel free to be their authentic selves in their workplace.
3. To build the company’s internal knowledge on direct steps it can take to provide true affirmation of all individuals’ gender identities and expressions and these vitals steps will provide a supportive inclusive environment for all.

The Price of Exclusion

There is a direct impact to a company’s business if their atmosphere lacks inclusion for LGBTQIA employees. Forty-six percent of LGBTQIA workers remain in the closet. Unwelcoming environments can cause a 30% suffering in employee engagement. Seventy-three percent of LGBTQIA employees who feel they must hide their identities say they are likely to leave their employment within the next three years. In 2010, just the top 10 discrimination based lawsuits costs employers $346 million dollars. While voicing their intent to support inclusive brands, Gen Z’s spending power will account up to for $143B in by 2020 and 40% of national spending. Simply put, providing a supportive affirming environment for LGBTQIA employees and embracing gender expansiveness is good for business.