We are a gender-free brand (androgynous, unisex, gender neutral) selling clothing, accessories, and beauty for the LGBTQIA+ community (lesbian, gay, trans, pansexual queer)

The Phluid Project featured in Alex Aiono's Music Video "Her" : Logo TV

Aiono has teamed up with GLAAD and The Phluid Project, the world’s first completely gender-neutral clothing store, for “Her,” his latest single and music video. Trans pop singer Mila Jam stars in the video alongside Aiono and Nick Pauley, an L.A.-based choreographer.

In a behind-the-scenes video and roundtable discussion about “Her,” Aiono shares that GLAAD was consulted for the creative plan, which includes Pauley’s character playing with his gender expression and Mila Jam—a “proud, unapologetic trans woman of color”—serving as his “muse.” That’s no small feat for a straight YouTuber with 5.9 million subscribers and counting.

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