The label is partnering with New York-based The Phluid Project on outreach, and intends to only launch in a handful of stores worldwide that must be able to offer nonbinary product segmentation. “Any partner we work with has to have a 360-degree view,” said Miller, adding that the first retail partner to sign the new collection is Net-a-porter. “It will be clients that understand [the concept].”
![We are a gender-free brand (androgynous, unisex, gender neutral) selling clothing, accessories, and beauty for the LGBTQIA+ community (lesbian, gay, trans, pansexual queer)](http://shop.thephluidproject.com/cdn/shop/articles/Phluid_Project_x_Justin_J_Wee_-_6.jpg?v=1572381395&width=1100)