When it comes to changing the landscape and pushing the fashion industry forward, Rob Smith of The Phluid Project is at the forefront. The founder of the first gender-free store in the world, located in New York City’s Soho neighborhood, Smith sees his The Phluid Project as the future of retail. The space stocks its own private label, along with brands like OAK and Wesc—all of which are gender-fluid.
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This LGBTQ clothing brand has the most unapolog...
Trying to define The Phluid Project isn’t an easy task. It’s partly a home for queer fashion, prioritizing graphic tees right next to crocheted harnesses. It’s partly a connection to community, featuring...
This LGBTQ clothing brand has the most unapolog...
Trying to define The Phluid Project isn’t an easy task. It’s partly a home for queer fashion, prioritizing graphic tees right next to crocheted harnesses. It’s partly a connection to community, featuring...
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The Future Is Non-Binary :: The Phluid Project ...
"The future is non-binary: The Phluid Project is a brand that ‘gets’ Gen Z", Written by Tiffany Lung, Inside Retail Hong Kong
The Future Is Non-Binary :: The Phluid Project ...
"The future is non-binary: The Phluid Project is a brand that ‘gets’ Gen Z", Written by Tiffany Lung, Inside Retail Hong Kong
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The Phluid Project Teams Up with Equipment to L...
Equipment Debuts Gender-Fluid Collection; The collection, launching for Spring 2020, nods to the label's androgynous aesthetic and taps into a growing segment, Women's Wear Daily, Written by Alex Wynne
The Phluid Project Teams Up with Equipment to L...
Equipment Debuts Gender-Fluid Collection; The collection, launching for Spring 2020, nods to the label's androgynous aesthetic and taps into a growing segment, Women's Wear Daily, Written by Alex Wynne